Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Mental health 1
May 27, 2023

Multifamily Mindfulness

Mental Health Awareness Month reflections: Prioritize your "why" to balance work and family, break free from over-routining, cherish the present, practice self-care, and extend care to others.

Multifamily conferences header
May 20, 2023

The problem with multifamily conferences...

Industry conferences face criticism for pay-to-play models, hindering inclusivity. Suggestions include transparent financial commitments, virtual participation, and alternative methods like workshops and talks. Reflect on your conference experiences and share your insights!

AIM 1
May 13, 2023

Takeaways from Apartment Innovation and Marketing 2023

AIM Conference 2023 highlights; paid ads on streaming services, self-scheduling for prospects, meeting resident expectations, the importance customer data platforms, and the leverage of AI within Multifamily operations.

New leasing header
May 6, 2023

Multifamily leasing 101

Embrace flexible approaches, adapt to market trends, and shape the future of urban leasing for vibrant city spaces.

Purpose 1
Apr 29, 2023

Real estate development is all about people

Explore inclusive strategies fostering sustainable, community-centric growth for vibrant, resilient cities.

Top guest header
Apr 22, 2023

Top real estate industry insights from 2023

Discover key insights from industry leaders on Transforming Cities. Gain valuable perspectives on urban development, strategic planning, and fostering sustainable, vibrant communities.

Property marketing 2
Apr 15, 2023

Using data to improve property marketing

Learn strategies to enhance marketing effectiveness, optimize performance, and drive success in urban development projects.

Conversion 1
Apr 8, 2023

What counts as a conversion in property marketing?

Exploring the concept of conversions in digital marketing, delving into diverse perspectives and emphasizing the importance of defining and measuring meaningful actions for effective campaign evaluation.

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